Advertising & Sponsorship Opportunities
The ACMG Annual Clinical Genetics Meeting offers an extensive selection of proven event marketing and dynamic sponsorships opportunities enabling exhibitors to reach attendees and target customers beyond just purchasing booth space. The savvy and successful exhibitor who takes a “total event marketing” approach with the integration of proven sponsorships and promotion vehicles will without a doubt maximize their return on exhibiting.According to the Center for Exhibition Industry Research (CEIR) “Exhibitors who integrate “other” marketing tools into their exhibition participation are far more successful in attracting target visitors, converting them to leads and generating sales than those who do not”. Sponsorship and advertising integration are the keys that enable exhibitors to reach their entire target audience, and in so doing, maximize the percentage of qualified buyers and customers that are attracted to the booth and are ultimately converted into sales. CEIR research data demonstrates this positive connection in integrated a varied marketing approach into exhibition participation with the following impressive findings:
- A well-designed sponsorship can increase the attraction of your target audience by 104%.
- Integrating advertising into marketing components increases the attraction of your target audience by 46%.
- The conversion of target audience into qualified leads will increase by 50% when integrating pre-show promotion and by 62% with on-site promotion and sponsorships.
Education, sponsorship and event support is recognized on the ACMG website, in the on-site Program and Abstracts Book and on meeting signage. Additionally, supporting the ACMG meeting through sponsorships, grants and advertising and support of the ACMG Foundation allows your company to earn Priority Points that are considered during the booth assignment process.
Contact the Exhibits Management Team at JRDaggett & Associates at (703) 921-0333 or acmg@jrdaggett.com to discuss these opportunities – or submit the Sponsorship Application.
Sponsorship and Support of Events and Services
Download Application (pdf)
Opening Reception Held in the Exhibit Hall
Minimum Support Required: $5,000
(Multiple sponsorships accepted – sponsorship supports overall costs of reception)
OR – Order directly from the Convention Center Catering Menus to provide food and beverage within the booth
Since moving the Opening Reception into the Exhibit Hall on Thursday evening, ACMG now extends the opportunity for exhibitors to participate more actively in this event. Companies may sponsor food and beverage stations within or near their booths or provide entertainment and other features to enhance the reception. Always a much anticipated highlight for meeting attendees, this event provides excellent visibility for sponsors.
Refreshment Breaks
Support Required: $5,000 (each) Friday Morning Break - SOLD
A sponsorship that is highly valued by attendees, this opportunity provides unprecedented visibility. Friday’s morning and afternoon breaks and Saturday’s morning break will be in the Exhibit Hall to promote traffic. All other breaks will be held right outside the Plenary or Concurrent Session Rooms in high-traffic areas. A break sponsor may furnish napkins and/or cups with the company message and representatives are welcome to greet attendees at the food and beverage stations.
Registration Tote Bags
The registration bag is distributed to all attendees (estimated at 1,200) and is used throughout the meeting and beyond. The sponsor’s logo will be printed on the bag along with ACMG’s logo.
Writing Pens
Increase brand recognition by providing a pen with your company’s logo that is included in each registration tote bag.
Notepads
Add to your visibility by providing a writing pad with your company’s logo that is included in each registration tote bag.
Cyber Café
Introduced at the 2006 ACMG meeting, this is the busiest spot of the entire meeting! Not only are attendees able to check email, but they can also utilize the computers for the self reporting of their Continuing Education credits. The sponsor of this valuable service will receive additional recognition with their company logo on the computer screens and access to their company’s website.
Lunch Coupons – Traffic Builder/Sponsorship Support!
$1,200 per 100 Coupons
To maintain traffic in the exhibit hall during the Friday and Saturday lunch hours – and to provide attendees a place to purchase a convenient lunch, concession lunch stands are set up in the exhibit hall. This sponsorship opportunity allows companies to purchase $10 coupons that they may distribute to attendees and customers visiting their booth – so that the attendee does not have to bear the cost of lunch. Attendees have lunch on you – an excellent way to demonstrate customer support and also drive traffic to your booth.
Genetic Counselor’s Forum
Support Required: $15,000
Held on Saturday afternoon, the Genetic Counselor’s Luncheon is a workshop and networking opportunity designed exclusively for the genetic counselors attending the Annual Clinical Genetics Meeting. The session is held during lunch so sponsorship of this event will allow ACMG to provide attendees with a meal.
Speaker Ready Room
Support Required: $2,500
All speakers and oral abstract presenters visit this area to prepare for their session. The sponsor of this critical service will receive additional recognition by having their company logo prominently displayed on the room sign.
Advertising and Promotion Opportunities
Download Application (pdf)
Program and Abstract Book
Advertise where attendees look most – the Program and Abstract Book! This valuable resource is an important reference both on site and year round. The book includes the Program Schedule, speaker information, Abstracts of Submitted and Invited Papers and descriptions of all exhibitor products. It is distributed to every attendee and exhibiting company. Advertising in the ACMG Annual Clinical Genetics Meeting Program & Abstracts book is a wise investment in your overall exhibit marketing plan.
Advertising Specs:
| Placement | Ad Size – Width x Height | Rate |
|---|---|---|
| Back Cover – 4 color | Full Page 8” X 11” | SOLD |
| Inside Covers – 4 color | Full Page 8” X 11” | SOLD |
| Inside Ad – B&W | Full Page 8” X 11” | $1000 |
| Inside Ad– B&W | Half Page 8” X 5 ½” | $750 |
Closing date: January 15, 2008; Material due: February 1, 2008
ACMG Annual Meeting Daily Newspaper
In 2008 ACMG will introduce the official ACMG Daily News – a three-edition newspaper that will keep attendees informed with live, onsite coverage of news, exhibits, speakers and schedule information. Distributed throughout the convention center each day, the ACMG Daily News is a great opportunity to deliver your message to ACMG 2008 Meeting attendees. To secure your advertising position today contact, Amy Galey at 913-344-1359 or by email at agayley@ascendmedia.com.
Registration Bag Inserts
$800 per insert
An excellent marketing opportunity. A limited number of companies will be allowed to provide company literature in the registration packets. This has been an extremely popular activity in the past, so commit to this promotional opportunity by December 1, 2007 to assure you are among the first companies accepted.
Attendee Mailing List
$250 pre-meeting/$300 post-meeting
In order to promote your presence at the meeting and increase traffic to your booth, you may purchase the registration list prior the meeting. The list is provided for a onetime use in ASCII comma delimited format and contains mailing address information only – ACMG does not release email addresses. The lists are also available for purchase after the meeting for follow-up. Ordering instructions will be in the Exhibitor Service Kit.
Educational Grants and Support Opportunities
Download Application (pdf)
Educational grants offer companies the opportunity to not only support the overall educational activities, but also contribute to the financial viability of the ACMG Annual Clinical Genetics Meeting. With such support, ACMG is able to reduce costs and provide increased value to attendees. Educational grants are used to help offset the costs associated with the meeting, such as speaker honoraria and expenses, audio-visual costs, and abstract processing. This type of industry support will provide an unprecedented opportunity for visibility in the educational portion of the Annual Meeting.
Plenary Sessions
Support Required: Educational grant of $5,000
Invited Sessions
Support Required: Educational grant of $3,000
The Plenary and Concurrent Sessions at the Annual Clinical Genetics Meeting are presented by internationally renowned speakers who share their latest research findings, views and visions on the direction of genetic medicine. Educational grants may be directed towards support of a particular session or for the meeting in general to help offset ACMGs direct educational costs.
Educational Grants and the ACMG Foundation Partners in Science Program
For further information on the ACMG Foundation Partners in Science Program, which provides general educational support for all ACMG activities, contact Nan Jefferys, Consultant in Healthcare Philanthropy at (781) 860-0781 or via email at nanjefferys@rcn.com.
