Exhibit Theaters

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Exhibit Theaters

Exhibit Theaters are 30-minute sessions that provide a focused, high-value live marketing opportunity for exhibitors. Exhibit Theaters provide a forum to gather and discuss issues on specific products and therapeutic areas with company representatives or your designees. Exhibit Theaters may be promotional and may concentrate on a specific product, technique and/or service used in clinical or laboratory settings.

Cost: $3,600 per session

Application Deadline: January 14, 2022

Theaters are set for approximately 150 people and attendance varies depending on the topic. Applications for Exhibit Theaters must be submitted online no later than January 14, 2022. Proposed sessions are reviewed for approval and times are assigned on a first-come, first served basis. Exhibit Theaters are not approved for CME credit.

Exhibit Theater

Exhibit Theater Schedule

Thursday, March 24                        Friday, March 25
10:30 am - 11:00 am                          10:45 am - 11:15 am
11:05 am - 11:35 am                           11:20 am - 11:50 am
11:40 am - 12:10 pm                           11:55 am - 12:25 pm
12:15 pm - 12:45 pm                          12:30 pm - 1:00 pm

PREFERRED TIME SLOT: Final assigned time slot will depend on the number of applications submitted and topics so that similar topics or competitive companies are not scheduled simultaneously. Please select ONE time slot ONLY at the time of application. Historically, the demand for Theater time slots exceeds those available. If additional time slots are available after the deadline, it may be possible for requesting companies to be assigned an additional half-hour time slot. This cannot be guaranteed or confirmed until after the initial submission deadline date when all companies have had the opportunity to apply for at least one time slot.

NOTE: Due to the short time intervals between each session, exhibitors may not order food and beverages.

Exhibit Theater Guidelines


  • Meeting space for 100-150 attendees
  • Standard AV equipment including a standing lectern, lavaliere microphone, computer with presentation pre-loaded, LCD projector, screen (sized appropriately to the room) and sound system.
  • Sign outside theater with schedule for the day to include company name, session title and speaker(s)
  • Company staff and speakers should be present at least 10 minutes prior to the start of the session so that at the completion of the prior session they are ready to begin. Company representatives are responsible for ensuring that speakers stay on schedule.

Although ACMG will attempt to accommodate requests for specific Theater time slots, no guarantees can be made that an Exhibitor will be assigned the specific time slot requested. Final assigned time slot will depend on number of applications submitted and topics, so that similar topics or competitive companies are not scheduled simultaneously.
One time slot only is assigned at time of application. IF additional time slots are available after the application deadline has passed, it may be possible for requesting companies to be assigned an additional half hour time slot. Should all time slots fill, a waiting list will be started and in the event of cancellations, companies will be assigned in the order of date received.

An Exhibitor may not assign, sublet, share, or exchange all or any part of their Theater time with/or to another Exhibitor, organization or business unless prior written authorization has been obtained from the College. Due to the quick turnaround times between sessions, exhibitors MAY NOT order or serve any kind of food and beverage service for their theater time slot. Exhibitors may not put literature on chairs prior to the start of their sessions. A company representative may hand out materials at the entrance and/or scan attendee badges via the lead retrieval equipment as they enter.

ACMG does not endorse, recommend or promote any products or services related to Exhibit Theaters. There can be no implication in any promotion materials, handouts, or enduring materials that the Exhibit Theaters are planned, sponsored by, or endorsed by ACMG. All marketing and promotional materials for an Exhibit Theater must include the following statement: “This Exhibit Theater is a promotional activity and is not approved for continuing education credit. The content of this Exhibit Theater and opinions expressed by presenters are those of the exhibitor or presenters and not of the ACMG.”

All speakers and moderators for the Exhibit Theater must be registered for the 2022 Annual Meeting (as full attendees or Exhibit Booth Personnel) and must be wearing their official Annual Meeting badges in order to be admitted to the exhibit hall. Exhibitors directing the Exhibit Theater sessions are responsible for ensuring all speakers and moderators are registered in advance of the session.

ACMG has selected Freeman as its exclusive audiovisual provider and requires all Exhibit Theater sponsors to use Freeman for all additional audiovisual requirements or needs. Should a company require additional services than those provided, the company will be responsible for additional costs and will be billed directly by Freeman. All audiovisual presentations must be in PowerPoint format. The speaker and/or a company representative MUST deliver the PowerPoint presentations to the Speaker Ready Room no later than 4:00 pm on Wednesday, March 23.